Surf & Turf food truck concept

My final illustration exam from my 2nd year @ Fagskolen Kristiania, summer 2019. We was asked to illustrate and make a whole concept around a Surf and Turf food truck. It should stand out from the competitors, show the concept well and the target audience was adults from 20 to 60 who enjoy both seafood and meat.

Final logo design

Final decor elements

Final food truck mockup

Example on exterior back

Example on exterior front

Examples on packaging, branding, phone app and employee aprons

Food truck mockup and example on placement

Concept sketches

Logo sketches and ideas

Logo from idea sketch to final linework

Some sketches and some finals linework

Final linework - illustration elements

Color testing

References, moodboard and color palette.

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